Al Sharq Al Aqssa Trading Co LLC

Securing a consistent supply of quality food products is a daily challenge for retailers, restaurants, and caterers in Dubai. A reliable Food Wholesale Distributor in Dubai, Dubai ensures that shelves stay stocked and kitchens run smoothly. At Al Sharq Al Aqssa Trading Co LLC, known as ASAAT, we specialize in FMCG and food service distribution across the UAE, helping businesses of all sizes maintain their inventory with precision. With over 50 years of experience, ASAAT has built a reputation for delivering top-tier brands to every corner of the Emirates.

From our headquarters in Al Quoz Industrial Fourth, we serve a diverse clientele including hypermarkets, supermarkets, hotels, and catering companies. ASAAT’s network spans pan-UAE sales and distribution, with export capabilities to the GCC, MENA, and EU. Our team is dedicated to customized solutions that drive sales, improve reach, and guarantee total satisfaction. This commitment has earned us a 4.3-star rating on Google Reviews and long-standing partnerships with major retailers like Lulu Hypermarkets UAE.

About Our Services

ASAAT operates as a premier FMCG and food service distribution specialist, bridging the gap between brand owners and the end consumer. Every day, we manage the complex logistics of sourcing, storing, and delivering fast-moving consumer goods across Dubai and the UAE. Our role extends beyond simple transportation—we provide full-spectrum support that includes warehousing, inventory management, and in-market execution. We work with international and local brands to ensure their products reach the right shelves at the right time.

Our approach is built on a 360° distribution model that covers every channel. We don’t just move boxes; we create demand. Through dedicated trade marketing teams, we enhance brand visibility at the point of sale. Our logistics infrastructure is designed for speed and reliability, with temperature-controlled facilities and a fleet that can handle diverse product categories. For businesses, this means fewer stockouts, better product rotation, and a partner who understands the local market dynamics of Dubai.

Clients who partner with ASAAT gain a competitive edge. They save time by outsourcing the entire supply chain to a single, experienced provider. They reduce operational costs because our scale and efficiency translate into lower per-unit distribution expenses. Above all, they benefit from the peace of mind that comes with a distributor that has a proven track record of compliance, safety, and on-time delivery.

Our Services

ASAAT offers a complete suite of services designed to cover every aspect of food wholesale distribution. Each service is tailored to the UAE market and backed by decades of industry knowledge.

FMCG Distribution

We distribute a wide range of fast-moving consumer goods, including packaged foods, beverages, personal care items, and household products. Our network reaches every major retail outlet in the UAE, from large hypermarkets to independent grocery stores. We handle order processing, shelf replenishment, and merchandising to keep your products moving. Our team uses data-driven sales strategies to maximize turnover and minimize returns.

Food Service Distribution

This service is designed for hotels, restaurants, and catering companies that require consistent, high-volume food supplies. We deliver dry goods, canned products, condiments, and specialty ingredients directly to commercial kitchens. Temperature-controlled logistics ensure freshness and compliance with UAE food safety standards. Our flexible order schedules accommodate the unpredictable demands of the hospitality industry.

360° Distribution

Our 360° distribution model integrates sales, warehousing, delivery, and after-sales service into a single, seamless operation. We manage the entire journey from brand owner to consumer, including channel-specific strategies for modern trade, traditional trade, and food service. This holistic approach reduces complexity for our brand partners and creates a unified brand experience for shoppers.

Trade Marketing

We go beyond logistics to actively promote the brands we represent. Our trade marketing team designs in-store promotions, planograms, and display solutions that capture shopper attention. We execute product sampling, seasonal campaigns, and shelf-talker programs that drive immediate sales lifts. By aligning our activities with brand objectives, we help you achieve measurable growth in market share.

Logistics & Supply Chain

Our logistics backbone includes a modern warehouse in Al Quoz, Dubai, equipped with racking systems and temperature zones. We operate a fleet of delivery vehicles that service the entire UAE, with tracking capabilities for real-time visibility. We also manage inventory forecasting, order consolidation, and reverse logistics. This infrastructure ensures that products arrive on time and in perfect condition.

Brand Portfolio Management

We represent a curated selection of international and regional brands, acting as their exclusive distributor in the UAE. Our team works closely with brand owners to develop market entry strategies, set pricing, and monitor performance. We provide regular sales reports, competitive analysis, and market intelligence. This service is ideal for companies looking to expand into the UAE without building their own distribution network.

Export Distribution

For brands that aim to reach beyond the UAE, we offer export services to the GCC, MENA, and EU markets. We handle documentation, customs clearance, and international logistics. Our established relationships with overseas buyers and distributors open doors that would otherwise require years to develop. We ensure that export shipments meet all regulatory requirements of the destination country.

Why Choose ASAAT

Selecting a Food Wholesale Distributor in Dubai, Dubai is a critical decision that affects your brand’s reputation and bottom line. ASAAT combines deep local expertise with a results-driven culture that sets us apart.

Our team understands the unique demands of the UAE market—its diverse consumer base, regulatory environment, and competitive landscape. We don’t offer generic solutions; we tailor every distribution plan to your brand’s specific needs.

• 50+ Years of Experience: We have operated continuously in the UAE since the early 1970s, building relationships and refining our processes.
• Pan-UAE Coverage: Our sales and delivery network reaches every emirate, from Abu Dhabi to Ras Al Khaimah, ensuring nationwide presence.
• Multi-Channel Expertise: We serve modern trade, traditional trade, food service, and export channels simultaneously.
• Data-Driven Decision Making: We use advanced analytics to optimize routes, inventory levels, and promotional spend.
• Dedicated Trade Marketing Support: Our in-house team actively boosts your brand’s visibility at the point of sale.
• Temperature-Controlled Storage: We maintain product integrity for perishable and sensitive items.
• Strong Brand Partnerships: We are trusted by global FMCG leaders and have earned endorsements from major retailers.
• Customer-Centric Culture: Our team prioritizes responsiveness and flexibility, adapting to your changing needs.

Benefits of Professional Food Wholesale Distributor

Partnering with a professional Food Wholesale Distributor in Dubai, Dubai transforms your supply chain from a cost center into a competitive advantage. You gain more than just delivery services—you gain a strategic ally that actively works to grow your business.

Outsourcing distribution allows you to focus on your core competencies, whether that’s manufacturing, marketing, or retail. You avoid the capital expenditure of building your own warehouses, fleet, and sales team. Instead, you tap into an existing infrastructure that is already optimized for efficiency.

• Reduced Operational Costs: Economies of scale lower your per-unit distribution expense.
• Faster Time-to-Market: Put new products on shelves within weeks, not months.
• Improved Product Availability: Consistent replenishment reduces stockouts and lost sales.
• Enhanced Brand Visibility: Professional trade marketing makes your brand stand out.
• Regulatory Compliance: Avoid fines and delays with a partner that knows UAE food safety laws.
• Data & Insights: Get actionable sales data to refine your strategy.

Industries or Specialties We Serve

ASAAT’s expertise spans multiple sectors, each with its own distribution requirements. We adapt our processes to meet the specific needs of different customer types.

Our team has deep experience in handling the complexity of large-format retail, the precision of food service, and the documentation hurdles of export markets. We understand that a hypermarket needs just-in-time deliveries, while a hotel may require after-hours unloading. This flexibility is part of our daily operations.

Retail & Hypermarkets

We supply major hypermarket chains and independent grocery stores across Dubai and the UAE. Our team ensures planogram compliance, promotional execution, and full shelf availability. We manage the entire order cycle from store-level scanning to back-door delivery, reducing the workload on store managers.

Food Service & Hospitality

Hotels, restaurants, and catering companies rely on us for consistent food supplies. We deliver bulk ingredients, specialty items, and daily essentials to commercial kitchens. Our logistics team coordinates with chefs and purchasing managers to accommodate menu changes and seasonal demand spikes.

Export Markets

For brands targeting the wider region, we act as a gateway to the GCC, MENA, and EU. We consolidate shipments, handle export documentation, and manage international freight. Our knowledge of cross-border trade regulations ensures smooth customs clearance and timely delivery to overseas buyers.

Areas We Serve

ASAAT provides comprehensive food wholesale distribution throughout the United Arab Emirates. Our primary hub in Al Quoz, Dubai, serves as the central node for our operations, but our reach extends to every emirate. We deliver daily to Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah, and Umm Al Quwain. No matter where your business is located in the UAE, our fleet can reach you.

Beyond the UAE, our export distribution network spans the GCC countries, including Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain. We also ship to select markets in the MENA region and the European Union. Our international logistics team ensures that products arrive on time and in compliance with each destination’s import regulations.

For local businesses in Dubai, our proximity means faster response times and the ability to handle urgent orders. We serve the entire city, from the bustling retail zones of Deira and Bur Dubai to the industrial areas of Al Quoz and Jebel Ali. Our drivers know the city’s traffic patterns, which helps us schedule deliveries during off-peak hours to avoid delays.

Our Process

We follow a structured process that ensures every order is handled with care and efficiency. From the moment you partner with us, you’ll experience a clear, transparent workflow.

1. Step 1: Onboarding & Brand Alignment We begin by understanding your product range, target channels, and sales goals. Our team reviews your brand guidelines and sets up the necessary warehousing and logistics protocols.
2. Step 2: Warehouse Receiving & Storage Your inventory arrives at our Al Quoz facility, where it is inspected, logged, and placed in appropriate storage zones. We maintain strict temperature and humidity controls.
3. Step 3: Order Processing & Picking As orders come in from retail outlets or food service clients, our system generates pick lists. Warehouse staff assemble orders accurately and prepare them for dispatch.
4. Step 4: Delivery & Merchandising Our fleet delivers orders on the scheduled date. For retail clients, our team may also provide merchandising support, arranging products on shelves according to planograms.
5. Step 5: After-Sales & Reporting We collect feedback, monitor stock levels, and provide sales reports. Our team meets regularly with brand partners to review performance and adjust strategies.

Get Started with ASAAT

Choosing the right Food Wholesale Distributor in Dubai, Dubai can make the difference between a brand that struggles and one that thrives. ASAAT offers the infrastructure, experience, and market knowledge to help your products succeed in the UAE and beyond. Our team is ready to discuss your distribution needs and create a customized plan that fits your business.

Visit our office in Al Quoz Industrial Fourth, Dubai, or call +971 4 340 6635 to speak with a distribution specialist. We can arrange a warehouse tour, review your brand portfolio, and provide a quote tailored to your requirements. For more information, explore our website at asaat.com. Let ASAAT handle the logistics so you can focus on what you do best—growing your brand.