Asia & Africa General Trading FZE L.L.C
<p>Asia & Africa General Trading FZE L.L.C stands as a specialized supply chain management company for agri-food commodities, operating from its headquarters in Dubai, United Arab Emirates. With a network that spans over 45 countries and a track record that draws on more than 18 years of experience in the food industry, the firm connects producers, processors, and buyers across continents. The company focuses on bulk trading of essential foodstuffs, making it a recognized name among wholesale buyers, food service distributors, government feeding agencies, and retail chains looking for consistent supply of grains, pulses, oils, sugar, rice, dry fruits, spices, and canned goods.</p> <p>The business is strategically located on Al Ahmadiya Street in the Al Ras district of Deira, opposite the Al Ras Metro Station. This position within one of Dubai’s oldest commercial hubs gives the trading firm proximity to the Creek, the traditional souks, and the dense network of freight forwarders, customs brokers, and shipping lines that keep the emirate’s food trade moving. Walk-in visitors, logistics partners, and cargo inspectors can access the office easily, while the company’s separate packing unit and warehouse at Dubai Investment Park handles consolidation, repacking, and quality checks before export shipments depart from Jebel Ali Port.</p> <h2>Agri-Food Commodities Sourced and Supplied by Asia & Africa General Trading</h2> <p>The company’s product portfolio is broad but tightly focused on shelf-stable commodities that move in full-container loads. Rice, sugar, wheat flour, pulses, and edible oils form the backbone of the trading desk. Spices, dry fruits and nuts, milk powder, canned foods, beans, oil seeds, and animal feeds round out the offering. The firm also supplies pasta, jams and spreads, sauces and condiments, beverages, cereals, and frozen fruits and vegetables, all sourced from mills, refineries, and processing plants in multiple origins.</p> <h3>Grains, Rice, and Sugar</h3> <p>White refined cane sugar—both Al Khaleej IC45 and Indian-origin IC100 grades—is a major line, moving in bulk to GCC and East African markets. Rice varieties include long-grain white rice, parboiled, and basmati, sourced from Indian, Pakistani, and Vietnamese mills. Wheat flour and maida are packed under the company’s own brands for bakeries and industrial users across Africa.</p> <h3>Pulses, Spices, and Dry Fruits</h3> <p>Chickpeas, lentils, kidney beans, and black-eyed peas are shipped in container loads to buyers in Sudan, West Africa, and the Middle East. Bulk spices—red chili, turmeric, cumin, and coriander—move from Indian and Ethiopian origins to grinding and packing units in destination markets. Dry fruits and nuts, including almonds, cashews, and raisins, are traded alongside specialty items like bulk pure honey and instant vegetable fat powder.</p> <h3>Oils, Oil Seeds, and Dairy</h3> <p>Sunflower oil and palm oil are supplied in flexi-tanks and jerrycans for African and Asian buyers. Oil seeds—sesame, soybean, and groundnut—are traded for crushing and confectionery use. Milk powder, both skimmed and full-cream, is sourced from Oceania and Europe and sold into markets where dairy reconstitution is a growing segment.</p> <h2>Customer Reviews and Reputation on Google Maps</h2> <p>Asia & Africa General Trading FZE L.L.C currently holds a 3.9-star rating on Google Maps, based on 34 reviews. The feedback reveals a split between long-term buyers who praise the company’s consistency and a minority of reviewers who report dissatisfaction with service interactions.</p> <h3>Recurring Positive Themes</h3> <p>Google Maps reviewers consistently mention the quality and reliability of staple commodities. One reviewer noted, “Wir beziehen unsere Lebensmittel schon seit Längerem von Asia & Africa General Trading und sind durchweg sehr zufrieden. Sie bieten eine große Auswahl an Qualitätsprodukten – insbesondere Grundnahrungsmittel wie Reis, Hülsenfrüchte…” Another importer, active for over a year, stated that “Reis, Zucker und Milchpulver kommen stets pünktlich und in einwandfreiem Zustand an. Sehr empfehlenswert für ernsthafte Käufer.” These comments underscore the firm’s ability to deliver bulk shipments on schedule and in good condition—a critical factor for buyers who depend on predictable supply chains.</p> <h3>Criticism and Areas of Friction</h3> <p>Not every experience has been positive. One reviewer described the customer service as “miserabel und äußerst unprofessionell,” reporting that staff did not provide sufficient information about a purchase and that the interaction left a poor impression. This feedback highlights the importance of clear communication in cross-border bulk trading, where purchase details, documentation, and shipment tracking require precise handling.</p> <h2>How Asia & Africa General Trading Operates: Brands, Packaging, and Minimum Orders</h2> <p>The company markets several in-house brands that are positioned for retail and food service channels in Africa and the Middle East. Among them are Samad, Baba Noor, Day To Day, Mr. India, Mama Baba, Akash, and 232. These brands cover essentials like rice, sugar, pulses, and specialty items such as tomato ketchup under the Alfa brand. The business also offers private-label and custom packaging services for buyers who want to build their own brand identity in local markets. Pack sizes are flexible and discussed directly with the sales team.</p> <p>It is important for prospective buyers to note that Asia & Africa General Trading deals strictly in bulk. The minimum order quantity stated on the website is one full container. This threshold positions the firm as a wholesale and import-export partner rather than a retail or small-quantity supplier.</p> <h2>Location and Regional Presence in Dubai and Beyond</h2> <p>The head office is located at Al Shizawi Building, Al Ahmadiya Street, opposite Al Ras Metro Station in Deira, Dubai. This area is a longstanding center for food and spice trading, with narrow streets filled with wholesalers, re-export agents, and shipping offices. The proximity to Dubai Creek and the nearby Port Rashid and Jebel Ali terminals gives the company logistical advantages for both dhow-based regional trade and deep-sea container shipping.</p> <p>Asia & Africa General Trading maintains corporate offices and warehouse operations in Dubai Investment Park, as well as international offices in India (Noida), Mozambique, Djibouti, Senegal, Benin, Saudi Arabia, Kuwait, Kenya, Togo, Rwanda, Malaysia, and Madagascar. This footprint supports direct sourcing, customs clearance, and last-mile delivery in key import markets.</p> <h2>Common Questions About Asia & Africa General Trading FZE L.L.C</h2> <h3>What products does Asia & Africa General Trading supply?</h3> <p>The company supplies bulk agri-food commodities including rice, sugar, wheat flour, pulses, spices, edible oils, oil seeds, dry fruits, nuts, milk powder, canned foods, pasta, beans, animal feeds, and beverages. A full product list is available on the company website, and the team can source items not listed on request.</p> <h3>What is the minimum order quantity?</h3> <p>Asia & Africa General Trading deals only in bulk. The stated minimum order on the website is one full container. Contact the sales team for volume requirements, shipping terms, and container load configurations.</p> <h3>Does the company ship to my country?</h3> <p>The firm trades with over 45 countries and has a strong presence in Africa, the GCC, and parts of Asia. Specific destinations frequently mentioned include Sudan, West Africa (Togo, Benin, Senegal), East Africa (Kenya, Rwanda), Saudi Arabia, Kuwait, Malaysia, and Indonesia. Buyers in other regions should reach out to confirm shipment feasibility.</p> <h3>What are the office hours at the Dubai headquarters?</h3> <p>Google Maps data indicates that the office is open from 10:00 AM to 8:00 PM. Contact the company by phone or email for precise hours, appointment scheduling, and holiday closures.</p> <h3>How can I get in touch with the sales team?</h3> <p>You can reach the Dubai headquarters by phone at +971 4 226 8241 or +971 4 228 7010. Email addresses include [email protected], [email protected], and [email protected]. Export and purchase inquiries can also be directed to the mobile numbers listed on the website: +971 55 956 9379, +971 55 100 0512, +971 55 956 9351, and +971 55 504 0533.</p> <h3>Does Asia & Africa General Trading offer private-label packaging?</h3> <p>Yes. The company states that it specializes in creating custom packaging for valued customers’ private brands and can discuss pack sizes that suit specific market requirements. Contact the team to discuss branding, packaging materials, and design support.</p> <p>Buyers evaluating food commodity suppliers in Dubai are encouraged to compare Asia & Africa General Trading FZE L.L.C with other listed importers on Ilistify before finalizing a partnership. Checking multiple profiles can help clarify service scope, shipping origins, and brand options that best fit your import requirements.</p>
- Category
- Food Importer › Food Importer
- Location
- Dubai, Dubai, AE
- Address
- Adresse: Al Shizawi Building - Al Ahmadiya St - Al Ras - Dubai - Vereinigte Arabische Emirate
- Phone
- +97142268241
Tags: food importer, agro commodity trading, bulk rice supplier, sugar wholesaler dubai, pulses exporter, spice wholesaler, milk powder supplier, edible oil trader, dubai foodstuff, africa food trade, container load, private label food, wholesale grocery
