PIMS

Dubai’s heat demands a drink that cools, energizes, and satisfies. For many at The Beach, JBR, the go-to answer is a carefully crafted bubble tea from PIMS. As a standout Bubble Tea Shop in Dubai, Dubai, PIMS delivers a one-of-a-kind beverage experience built on fermented tea, fresh fruit, and their exclusive PIMS CREAM. With a 4.5-star rating from over 200 reviews, this shop turns a simple tea break into a sensory reset.

PIMS first launched as a to-go concept, aiming to replace coffee with a healthier, more exciting alternative. The team spent years perfecting a recipe that combines natural energy from tea with vibrant fruit flavors and a creamy finish. Today, the shop at 1410, Roxy Cinema Building serves a menu of seasonal collections, tapioca pearl drinks, and classic fruit teas that keep customers coming back.

The kitchen uses only fresh berries and fruits, avoiding artificial shortcuts. The result is a drink that tastes as good as it looks — and fuels your day without the jitters.

About Our Services

PIMS is more than a typical bubble tea shop. Every drink starts with a base of carefully fermented tea, which provides a smooth, natural lift. The team adds fresh fruit, premium toppings, and a choice of two signature creams — Salty (classic creamy) and Coco (coconut-based, lactose-free). The menu changes with the seasons, introducing limited-time flavors inspired by global cultures and collaborations.

How we work: You order at the counter, choose your drink, and watch as the team prepares it fresh. The shop is designed for takeaway, but you can also enjoy your drink at the seaside promenade of JBR. It’s quick, personal, and always consistent.

Who benefits: Anyone looking for a delicious, rejuvenating beverage. Whether you’re a tourist exploring Dubai Marina, a local resident, or a shopper at The Beach, PIMS offers a refreshing break. The lactose-free options make it inclusive for those with dairy sensitivities.

Our Services

Our menu is built around fresh ingredients and bold flavors. Each category caters to different taste preferences.

Seasonal Collection

Our Seasonal Collection rotates throughout the year, bringing limited-edition drinks that capture the mood of the moment. Past creations include a floral tea with a hint of rose, a spicy karak coffee blend with tapioca, and a citrusy summer special. These drinks often feature unique toppings and are available only while supplies last. If you want to try something new, this is the place to start.

Only PIMS Signature Drinks

The 'Only PIMS' line represents the pinnacle of our formula. These drinks highlight the foundational fermented tea, paired with a single bold flavor and a generous layer of PIMS CREAM. They are minimal, elegant, and intensely satisfying. Think of it as the purest expression of what PIMS stands for — a clean, energizing tea experience that needs no distractions.

PIMS Fruits

For those who crave fresh fruit flavor, PIMS Fruits uses real berries and fruit toppings to create a vibrant, colorful drink. Raspberry, strawberry, mango, and passion fruit are layered over the tea base, then finished with your choice of cream. Each sip delivers a burst of natural sweetness and a refreshing texture. It’s a popular choice for a reason: it tastes like summer in a cup.

PIMS Classic

PIMS Classic is where tradition meets innovation. These drinks feature familiar fruit and tea combinations — like peach, lychee, or green apple — with a balanced sweetness that never overpowers. The classic line is perfect for everyday enjoyment. It’s the reliable choice when you want a great bubble tea without any surprises.

PIMS Tapioca

No bubble tea shop is complete without tapioca pearls. Our PIMS Tapioca selection pairs chewy, slow-cooked tapioca pearls with chilled tea and creamy toppings. The texture adds a playful element to every drink. You can choose from classic milk tea, brown sugar, or fruit-based versions. The tapioca is cooked fresh throughout the day to ensure the perfect chew.

Why Choose PIMS

With so many beverage options in Dubai, PIMS stands out for its commitment to quality ingredients and a truly original recipe. The combination of fermented tea, fresh fruit, and proprietary cream cannot be found anywhere else. The shop’s location at The Beach, JBR makes it a convenient stop during a walk, after a swim, or while shopping. Plus, the team is known for friendly service, even during peak hours.

But don’t just take our word for it. The 4.5-star rating from 238 reviews on Google Maps speaks to the consistent satisfaction of customers. Many reviews highlight the generous portions, the unique flavor of the cream, and the refreshing quality of the drinks.

• Unique Formula: We use fermented tea from select sources, giving a natural energy boost without the bitter aftertaste of coffee.
• Fresh Ingredients: Only real fruits and berries go into our drinks — no synthetic syrups or powders.
• Signature Cream: Our PIMS CREAM comes in two versions: Salty (classic) and Coco (lactose-free), both made in-house.
• Prime Location: Easily accessible at The Beach, JBR, right next to the cinema and waterfront.
• Fast Service: Designed for to-go, your drink is prepared in minutes so you can get back to your day.
• Seasonal Surprises: New flavors drop regularly, keeping the menu exciting for regulars.
• Inclusive Options: Lactose-free cream and customizable sweetness levels mean everyone can enjoy.

Benefits of Professional Bubble Tea Shop

Going to a dedicated bubble tea shop like PIMS means you’re getting a drink that’s been perfected over years of research and development. Unlike generic coffee chains that add bubble tea as an afterthought, PIMS built its entire operation around the tea experience. The ingredients are sourced for quality, the staff is trained in precise preparation, and the equipment is designed to extract the best flavor from each tea leaf.

Beyond taste, there are health and convenience benefits. A professional shop ensures proper hygiene, consistent portioning, and the ability to accommodate dietary restrictions. You also get the full sensory experience — from the aroma of brewing tea to the visual appeal of layered drinks.

• Natural Energy: Fermented tea provides a cleaner, longer-lasting lift compared to coffee, without the crash.
• Customizable: Choose your sweetness level, cream type, and toppings to match your preference.
• Quality Control: Every batch of tapioca is monitored for texture, and every fruit is inspected for freshness.
• Dietary Friendly: Lactose-free cream and vegan options are clearly marked on the menu.
• Consistent Taste: Standardized recipes ensure your favorite drink tastes the same every visit.
• Instagram-Worthy Presentation: The vibrant colors and layered textures make for a great photo — but the taste is even better.

Who We Serve

PIMS welcomes a diverse crowd, from tourists exploring Dubai Marina to professionals working in nearby offices. The shop’s location at The Beach, JBR makes it a natural stop for beachgoers, families, and shoppers. The drink menu is designed to appeal to all ages, with options ranging from sweet and creamy to light and fruity.

Many of our regulars are local residents who appreciate a consistent, high-quality beverage option in the neighborhood. The lactose-free and lower-sugar options also attract health-conscious customers who don’t want to compromise on indulgence.

For Tourists and Visitors

Visiting The Beach, JBR is a must-do in Dubai, and a cold PIMS tea makes the experience even better. Grab a refreshing drink before a walk along the promenade or after a swim. The unique PIMS CREAM is a conversation starter, and the colorful cups are perfect for your vacation photos.

For Local Residents

If you live in Dubai Marina, JBR, or nearby neighborhoods, PIMS is your go-to for a daily pick-me-up. Skip the coffee and try a fermented tea drink that offers sustained energy. The loyalty program and seasonal specials give you plenty of reasons to return.

For Health-Conscious Consumers

You don’t have to sacrifice wellness for flavor. Our Coco cream is lactose-free and made from coconut, while the fermented tea base is naturally rich in antioxidants. You can also adjust sweetness to suit your dietary goals. We list full nutritional information on our website, so you know exactly what you’re drinking.

Areas We Serve

PIMS is centrally located at The Beach, JBR, easily accessible from Dubai Marina, Jumeirah Beach Residence, and the wider Dubai coastline. While we operate as a walk-in and takeaway shop, our location serves a large catchment area including Bluewaters Island, Dubai Harbour, and the Palm Jumeirah. Many customers combine a visit to PIMS with a day at the beach or a movie at the Roxy Cinema.

We also see a steady stream of delivery orders from platforms that cover the JBR and Dubai Marina areas. Whether you’re staying in a nearby hotel or living in one of the residential towers, you can enjoy PIMS without leaving your comfort zone.

For those outside the immediate area, we invite you to make a trip — the combination of world-class bubble tea and the stunning beachfront setting is worth the journey.

Our Process

1. Step 1: Choose Your Drink Peruse the menu, consult our knowledgeable staff, and pick a category and size. Whether you crave something fruity, creamy, or classic, we’ll help you decide.
2. Step 2: Customize Select your sweetness level, cream type (Salty or Coco), and any extra toppings. This step ensures your drink matches your exact taste.
3. Step 3: Fresh Preparation We brew the tea, cut fresh fruit, cook tapioca, and layer the drink in front of you. Every element is prepared to order.
4. Step 4: Enjoy Immediately Take your cup and head to the beach or seating area. Bubble tea is at its best when consumed fresh, so don’t wait too long.
5. Step 5: Come Back for More Join our loyalty program and earn rewards with every visit. We’re always adding new flavors, so there’s always a reason to return.

Get Started with PIMS

Ready to experience the best Bubble Tea Shop in Dubai, Dubai? PIMS is open daily from 10:00 AM to 1:00 AM, making it easy to grab a drink whenever the craving strikes. Walk in at 1410, Roxy Cinema Building, The Beach, JBR, or order online for delivery. The friendly team is ready to help you choose your new favorite flavor.

Call +971 50 301 1915 to inquire about group orders, seasonal specials, or partnership opportunities. Follow us on social media to stay updated on limited-time releases and collaborations. Your perfect cup of tea is waiting.